Whether you love them or hate them, we all know them and we all watch them. The Kardashians have taken over social media in a way that no one thought was possible. The Kardashian and Jenners have accumulated hundreds of millions of followers on Instagram, many of which want to mimic their every move. The Kardashians have not only made a brand but they have made a lifestyle.
As more and more people stop going outside to pick up the Sunday newspaper they pick up their phones to check the newest Instagram post instead. Social media is the new way to not only share pictures but spread news and to advertise. Many companies have started to pay big time celebrities to post wearing or using their products to make the follower feel as if they will be more like that celebrity if they bought that item.
Kim Kardashian has over 100 million Instagram followers which is why she earns at least 500,000 dollars per Instagram post. The other sisters earn somewhere between $250,000 and $500,000 per sponsored post on social media. These posts aren’t just a picture of the product, they make the product look as if they are essential to their lifestyle. The minute that a sponsored post comes out from someone in the Kardashian-Jenner clan, it becomes a must-have for their many followers and supporters.
The brands that are sported by the Kardashians and Jenners are almost a guaranteed sell out the minute they press post. Many brands see it as an almost guaranteed return on investments. Social media has become a crucial part of the Kardashians wealth. While this is true, the girls do not accept every sponsored product thrown their way. They frequently say that they only sponsor things that align with their lifestyle.
These girls are not trying to fool you on their sponsored posts. On almost every paid advertisement that they post they make sure the viewer knows it. At the end of most of their sponsored post, they add something like #ad #spon or #collab. Keep on the lookout for these to see what they love on their own versus what they are paid to love.
Along with the sponsored post, many companies use discount codes of the celebrities name. Not only does the viewer feel like they are more like their favorite celebrity but they are also getting a discount.
As much as we all hate to admit, if there is ever a few minutes of free time we are quick to scroll through our phones to be fully updated on the world around us. It is our world and it is the way we communicate. Big companies see the huge following that the Kardashians and Jenners have and want to use it to there advantage. These girls aren’t at a disadvantage either, $500,000 isn’t too bad. Design thinking is all about evolving with the world around you. This is the new way to get products out there and popular.